Although it has been 19 years since the terrorist attack on September 11, which claimed the lives of approximately 3,000 people, the memory of that day remains vivid in our minds.

9/11 is a symbol of deep sorrow and grief, but it also highlights the patriotism of American citizens. On that fateful day, everyone united against those who attacked the nation and its people. The entire world mourned the lost lives, and people from every part of the globe empathized with Americans.

During those challenging times, the American brand Budweiser aired a commercial that resonated deeply with many. It was so emotional that it brought tears even to the toughest individuals.

The commercial showcases Budweiser’s iconic Clydesdales, who are depicted traveling through New York City. They journey past the Statue of Liberty and over the Brooklyn Bridge, eventually halting at a park where they solemnly gaze at the skyline.

Finally, they arrive at the site where the Twin Towers once stood and bow their heads in a gesture of respect.

The message they convey is, “Never forget and don’t ever let that happen again.”

The commercial was re-aired only once, on the 10th anniversary of the attack. Paul Chibe, VP of Marketing at Anheuser-Busch, stated, “We feel our 9/11 Clydesdales tribute ad is very special. We were proud to re-air the spot on Sunday, the 10th anniversary, as a way to help raise awareness of the fundraising campaign for the National September 11 Memorial & Museum. The subtle changes in the ad were intended to reflect the passing of time, and, most importantly, to emphasize that we should never forget those lost and affected by 9/11.”

Take a look at the emotional advertisement below. It’s truly touching!